Role of top digital officer can vary across associations, but includes far more than IT Digital chiefs (from left to right) Reilly, Foxgrover and DeLorenzo A new breed of executive is joining the C-suite. Some associations are hiring people who can cross disciplines to merge technology, marketing, member services and more into an overall digital strategy. The chief digital officer concept started gaining traction in the corporate world several years ago. Now the association sector is picking up the trend. The position may be attached to many different titles: chief digital strategy officer, chief experience officer or chief of member engagement. "Regardless of the title,… Read More